Sports Business Journal reported that Algorand Inc. has secured a three-year partnership with NJ/NY Gotham FC as their blockchain and NFT sponsor. The agreement includes placing Algorand’s logo on the team’s jerseys and integrating their digital wallet for in-game NFTs, tickets, and merchandise purchases. Fans can use Algorand’s wallet to access exclusive rewards, such as merchandise discounts and post-game field access. The partnership also aims to promote women’s advancement in blockchain and STEM fields. This deal follows Algorand Inc.'s significant title sponsorship with the Drone Racing League.
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