Tea and Coffee Trade Journal: Market Report: Italy – Traditions blend with innovations in the Italian coffee market

The Tea and Coffee Trade Journal reports rising interest in specialty coffee and single-serve options, Italian coffee companies are turning to digital solutions for enhanced traceability and payment methods. One example is how Caffè Barbera has partnered with Algorand to expand decentralized ayment options. This move reflects a broader trend of integrating technology into traditional industries, addressing consumer demand for sustainability and innovation.

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